CANNES — Thailand will present three feature film projects at the 11th edition of Thai Pitch at Cannes, with filmmaker Ekachai Uekrongtham’s World War II drama leading this year’s lineup.

The showcase is scheduled for May 18 and 19 at the Thai Pavilion in Village International and is backed by Thailand’s Ministry of Culture. The initiative is designed to place selected Thai film projects before international buyers, programmers, and industry executives during one of the global film business’s most closely watched gatherings.

Uekrongtham, known internationally for Beautiful Boxer, brings added profile to the presentation as Thailand continues to strengthen its position within the international festival and co-production circuit. The inclusion of a wartime drama also signals a broader ambition for the program, pairing national visibility with projects carrying crossover appeal for the global market.

Thai Pitch at Cannes has increasingly served as a platform for introducing new work from the country’s film sector to international partners. By placing developing features directly in front of decision-makers, the event helps create opportunities for financing, festival exposure, and distribution conversations beyond Southeast Asia.

This year’s edition arrives at a time when Asian cinema continues to hold a strong place in the global festival economy, with buyers and programmers looking closely at projects that combine regional specificity with international storytelling potential.

With Uekrongtham’s latest film among the featured titles, Thailand’s presence at Cannes is expected to draw notable attention from industry observers tracking emerging projects and cross-border production opportunities.